3 sales methods you should implement this year and one you should say goodbye to

Three sales methods you should implement this year and one you should say goodbye to

In today’s world, when credibility and personal brands have become so important and awareness of the value of time has peaked, calling random people (so-called cold calling) can, to put it lightly, be a sign of a lack of contact with reality.

Moreover, let’s be honest: how many sales specialists find cold calling pleasurable? I don’t know a single one. I know that for some professionals, it is a necessary evil, but, all in all, the days of this technique are numbered.

Sales are always about results. Effective salesmen work efficiently and always try to utilize the best available tools.

In the B2B sector, cold calling has been replaced by more effective ways of reaching a potential client and convincing him to purchase.

Here are three methods (which are by no means easy) of utilizing social selling that will help you throw cold calling out the window for good.

Make a good social media foundation for yourself

Last year, I conducted research that showed that cold calling is ineffective 94% of the time.

For B2B, more than 72% of buyers use social media as part of their decision-making process. Correctly positioning yourself on social media channels can let you give up on cold calling and build relationships with potential clients anyway. Almost 76% of clients want to learn about salesmen and tradesmen through social networks.

Share your knowledge

For network building to give you real benefits, you need to bring something to the table. By closely analyzing the profiles of potential business partners, for example, through LinkedIn, you can find interesting information that will help you connect your knowledge to the broader business context of the potential partner.

In special cases, you can base your interactions on information and content that has the potential to help the buyer make a quick decision. B2B buyers are almost five times as likely to engage in a relationship with a seller when they have the option of some insight into the functioning of the seller’s organization.

Present yourself as an authority

You may increase the probability of engagement and conversion among potential clients by elevating your status as a specialist. Almost 84% of buyers in the B2B sector are more strongly engaged in relationships with sellers that are considered authorities in their industry.

With the current development of the sales field, clients expect more expert knowledge and consulting regarding the variables that have the potential to reform their brand. The more a buyer is exposed to you, your reflections, and your ideas, the more he begins to trust you and recognize your reliability.

This, in turn, means that your company has a much larger chance of being on the list of potential providers of products or services. 72% of potential buyers think that the level of expert knowledge presented helps them assess which sellers will be included in their compact area of interest.

It should not be a surprise that potential clients are more open to warm, competent, and individualized interactions than to cold, dry communication filled to the brim with pathetic tricks.

Build a strong brand (Maybe you will find this article interesting: 4 methods for developing a strong personal brand.) Mark your presence on social media as much as you can, be authentic, and share valuable information and remarks. Very soon, the whole sales team will be asking you a question: How did you do this?

Take your time

Messaging someone right away can be compelling. However, you need to give everyone a chance to get to know you and make them trust you. You often only have one chance for a meeting, so make sure that you choose the right time to send the meeting proposal.

So think strategically, be persistent, and remain engaged.

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